DOWNSTAGE MEDIA BLOG

SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS

How to Grow an Email List That Actually Converts: A Practical Guide for Business Owners
Content Marketing, Email Strategy, Business Growth, Marketing Strategy Annie Figenshu Content Marketing, Email Strategy, Business Growth, Marketing Strategy Annie Figenshu

How to Grow an Email List That Actually Converts: A Practical Guide for Business Owners

Growing your email audience shouldn’t feel like a guessing game. If you’re not sure what to offer, where to promote it, or how to keep it fresh, you’re not alone. In this post, you’ll get a simple, doable plan to build a healthy list filled with the right people. The kind of list that keeps your audience engaged, your content working, and your business moving forward.

Read More
How to Build Brand Awareness with Engagement Posts
Content Marketing, Email Strategy, Marketing Foundations, Social Media, Business Growth, Client Insights, Downstage Media Method, Marketing Strategy, PAGER Method Annie Figenshu Content Marketing, Email Strategy, Marketing Foundations, Social Media, Business Growth, Client Insights, Downstage Media Method, Marketing Strategy, PAGER Method Annie Figenshu

How to Build Brand Awareness with Engagement Posts

Engagement posts are a smart way to build brand awareness. Used well, they boost visibility, train the algorithm, and keep you top of mind.

Read More
How to Get More Traffic to Your Squarespace Site (Without the Guesswork)
Content Marketing, Email Strategy, Marketing Foundations, Social Media, Business Growth, Client Insights, Downstage Media Method, Marketing Strategy, PAGER Method Annie Figenshu Content Marketing, Email Strategy, Marketing Foundations, Social Media, Business Growth, Client Insights, Downstage Media Method, Marketing Strategy, PAGER Method Annie Figenshu

How to Get More Traffic to Your Squarespace Site (Without the Guesswork)

You built a beautiful Squarespace website. The messaging is solid, the visuals are on point—but the traffic? Crickets. If you’re wondering why no one’s finding your site (and what to do about it), this post breaks it down. Learn why long-form content still matters, how blogging can be your website’s best traffic engine, and what a smart strategy really looks like—especially for Squarespace users who’ve done the brand work but still feel invisible.

Read More
What Happened When History By Mail Hit the Shark Tank Stage
Client Success, Downstage Media, Messaging & Brand Clarity, Content Strategy, Marketing Strategy, Messaging Annie Figenshu Client Success, Downstage Media, Messaging & Brand Clarity, Content Strategy, Marketing Strategy, Messaging Annie Figenshu

What Happened When History By Mail Hit the Shark Tank Stage

When History By Mail founder Ari Siegel stepped onto the Shark Tank stage, he had just 90 seconds to make his pitch count. Here's how we helped him craft a message that led to a $250,000 deal—and what you can learn from it about clarity, storytelling, and showing up with confidence when it matters most.

Read More
Downstage Media’s Client History By Mail Tests Its Brand Message on Shark Tank
Client Success, Downstage Media, Marketing Strategy, Messaging, Messaging & Brand Clarity Annie Figenshu Client Success, Downstage Media, Marketing Strategy, Messaging, Messaging & Brand Clarity Annie Figenshu

Downstage Media’s Client History By Mail Tests Its Brand Message on Shark Tank

When Ari Siegel, founder of History By Mail, landed a coveted spot on Shark Tank, he turned to Downstage Media for help crafting a pitch that would resonate with both the Sharks and millions of viewers. Here’s how we shaped the message, rehearsed every word, and got ready for a once-in-a-lifetime moment on national TV.

Read More
Follower Count Doesn’t Matter as Much as You Think
Content Marketing, Email Strategy, Marketing Foundations, Social Media, Business Growth, Client Insights, Downstage Media Method, Marketing Strategy Annie Figenshu Content Marketing, Email Strategy, Marketing Foundations, Social Media, Business Growth, Client Insights, Downstage Media Method, Marketing Strategy Annie Figenshu

Follower Count Doesn’t Matter as Much as You Think

You don’t need a massive following to grow your business—you need a smart content strategy and the right systems. In this post, Annie Figenshu breaks down why email marketing still outperforms social media, how to build trust with a smaller audience, and what to focus on if you’re ready to stop chasing followers and start seeing results.

Read More