How to Build Brand Awareness with Engagement Posts
Build Brand Awareness with Engagement Posts
You’re doing all the “right” things on social.
You’re showing up. You’re posting consistently. You’re trying to stay visible.
And still...nothing.
It’s discouraging. Like shouting into a void while the algorithm politely ignores you. It makes you question if all that time and effort is even worth it. You wonder:
“Does this stuff actually work?”
Yes. It does.
But only if you're using the right kind of content—and putting it in the right place.
You’re Posting. But You’re Not Connecting
Where Strategy Meets Consistency
When Brand Awareness Starts Doing Its Job
The Cost of a Missed Connection
Enter Engagement Posts
You’re Posting. But You’re Not Connecting.
“Engagement posts are how you build a relationship with your audience before you ever ask for the sale. They’re not filler. They’re foundational.”
Most business owners are told, “Be consistent!”
But here’s the thing: posting regularly isn’t the same as building relationships.
And when you don’t build relationships, your brand disappears into the scroll.
You’re not alone if that feels familiar. But it’s not okay either, because your work deserves to be seen. Your business deserves to grow. And your content should actually do something for you.
Where Strategy Meets Consistency
Me, with my (old) name, Annie Schiffmann. And a copy of the book, Simple Social Media, that explains how Engagement posts are a vital part of your content strategy.
Hi, I’m Annie Figenshu, author of Simple Social Media and creator of the PAGER Method—a five-part system designed to help you create content that works without burning out.
I’ve helped hundreds of business owners figure out what to post, when to post it, and how to stay visible without being glued to their phones. I've taught the method to solopreneurs, startups, nonprofits, and even the social media teams at marketing agencies.
And it works.
One of my clients saw a 27,586% increase in engagement in just 30 days—with a single engagement post.
The post?
“Tell us you grew up in this town without telling us you grew up in this town.”
No CTA. No sales push. Just a familiar, shareable question that invited people to play.
When Brand Awareness Starts Doing Its Job
Here’s what happens when you use Engagement Posts as part of your strategy:
More people see your content (the algorithm notices)
Your brand becomes familiar—even when you're not selling
You stay top of mind before your audience is ready to take action
In other words?
Engagement Posts are your brand awareness plan.
They build trust before the ask.
They keep your business in people’s orbit.
And they make sure your next post—whether it’s promotional, articles, or general—has an audience.
You’re not just posting for the sake of it.
You’re showing up in a way that sticks.
The Cost of Missed Connection
Without engagement, your content gets ignored.
Your posts drop off people’s feeds.
And when you do need them to take action—no one’s listening.You’re both invisible and forgettable.
And that’s not what you built a business for.
Enter Engagement Posts
Engagement Posts are one of the five types of content I teach in the PAGER Method—and they're the key to turning brand awareness into actual traction.
Engagement Content is:
Easy to respond to
Fun to share
Designed to train the algorithm to pay attention to your account
You can find dozens of examples, prompts, and templates for these inside my book, Simple Social Media.
So if you’ve been spinning your wheels, wondering why your content isn’t working—it’s time to try something that actually does.
Here’s What to Do Next
Grab your copy of Simple Social Media to learn how to use the PAGER Method, create Engagement Posts that work, and finally build a social strategy that supports your business.
Because your content should be doing more than taking up space.
It should be opening doors.
FAQ: Social Media Engagement Posts
What is an engagement post?
An engagement post is designed to invite conversation—no links, no pitch, just interaction. It’s easy to respond to, familiar, and fun to share. Think: “Caption this photo” or “Your first concert in one word.”
Do engagement posts actually help my business?
Yes—when they’re part of a larger strategy. Engagement posts help train the algorithm to show your future posts to more people. That increased visibility means when you do share something promotional, more of your audience sees it.
How often should I post engagement content?
I recommend one engagement post per week, paired with other types of content (promotional, articles, etc.) based on the PAGER Method I teach in the book Simple Social Media.
