The “E” of the PAGER model for social media strategy is Engagement, and it can be tricky to make since they’re the most unusual posts. But these are the posts that help build your relationship with your audience because you are asking them for their opinion. And if there’s anything social media has taught us it’s how to express our opinion. Let’s break down what Engagement posts are, the various forms they can take, and how to include them as part of your overall social media strategy.